As we step into the vast world of digital marketing, various skills have become indispensable. To devise new ways to approach the right audiences, PPC experts have become a staple for every business to influence growing businesses and brands and drive result-oriented engagements to effectively utilize a company’s ROI (Return on Investment).
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Building on that, we’ve sifted through the interwebs to put together a list of top PPC experts in 2024 who can turn your business around.
These individuals have set new benchmarks in PPC advertising to ensure your business gets the traction it deserves, and you gain visibility where it matters. These are the best PPC experts whose contributions have been central to generating value for companies that practice PPC regularly for their campaigns. So, take a gander at these wizards and what they can do with your business based on their PPC campaign prowess.
Isaac Rudanksy
CEO, AdVenture Media Group
The King of PPC, Rudansky, is the CEO of AdVenture Media Group. He has been revolutionizing digital marketing for his clients with custom campaigns tailored to each business that steps through his doors. His dedicated team and vision have helped him earn a top spot as the best PPC expert. Along with his community engagement efforts, he has made himself such a relatable and influential figure in driving results through digital marketing – knowing what the people want!
Patrick Gilbert
COO, AdVenture Media Group
Another hero from the formidable AdVenture Media Group, he relays his vision, along with his brilliant co-star, in achieving maximum visibility for businesses that are establishing their name with directed PPC efforts. With inspiring contributions like his book Join or Die: Digital Advertising in the Age of Automation, he has much to impart to the new generation of PPC experts.
Amalia Fowler
Founder, Good AF Consulting
A multi-faceted individual who has made her ropes in the world of digital marketing, her experience has helped multiple businesses navigate the turbulent waters of effective digital marketing. Her passion for uplifting small businesses has allowed her to flaunt her expertise in Google Ads campaigns and maintain efficacy with timely audits, top PPC expertise, and recalibration strategies that have helped many businesses lift off.
Navah Hopkins
CEO, Navah Hopkins Consulting LLC.
Check her LinkedIn here.
With innovation at the center of her Top PPC expertise, Hopkins has an impressive record in PPC advertising, leveraging her prowess for SEO/SEM techniques to drive the most meaningful traffic to your brand. She has an impressive resume spanning business development, sales, Google Ads mentoring, and affiliate marketing, to name a few.
Kirk Williams
Founder, ZATO Marketing
A Google Ads wiz, Kirk has made his mark as an expert on Paid Search PPC, uplifting the businesses he works for from the ground up with innovative digital marketing solutions. He creates informational content on YouTube under Merchant Center Mastery, sharing valuable insights into Google Ads and the ins and outs of E-commerce marketing.
AJ Wilcox
Founder, B2Linked
Wilcox is the big boss of LinkedIn advertising and has an impressive legacy as a podcast host of The LinkedIn Ads Show and Top PPC. He helps his followers understand the need to target the right audience and shares insights into the don’ts of the business while guiding them toward the right people who are making a mark in the industry. His knowledge of paid campaigns and fruitful use of marketing budgets has saved many businesses and individual brands from falling off the deep end of the marketing cycle.
Ed Leake
Owner, EdLeake.com
He is the brains behind Agency Forge and many successful projects like God Tier Ads and AdEvolver. A disruptive force in the PPC arena, Leake has had significant influence as a commercial teacher in PPC. His insights are fresh and well-researched, and he is the best PPC expert to follow if you want to dive deep into the world of Google Ads marketing.
Frederick Vallaeys
CEO, Optmyzr
The prolific author of Unlevel the Paying Field – The Biggest Mindshift in PPC History, Vallaeys is a thought leader regarding best PPC expertise. He has consolidated various theories on effective digital marketing by bringing together the benefits of human creativity and machine efficiency to devise the best strategies.
Brad Geddes
Co-Founder, Adalysis
Geddes is one of the pioneers of PPC advertising, who practically wrote the bible on Google Ads called Advanced Google AdWords. He has been in the industry since 1991 and has a keen vantage point on the Google advertising program. His expertise in PPC campaigning is unmatched, and he continues to inspire new PPC aspirants to use data and creativity effectively for marketing businesses.
Gianluca Binelli
Founder, Booster Box
A thorough Google veteran, Binelli has spent much of his career contributing his Pay Per Click marketing skills to Google. What he learned from that experience was poured into his brainchild, Booster Box, a performance agency specializing in scientific marketing. He is a savant in marketing Google products and remains an influential Top PPC expert.
Aaron Levy
Vice President, Tinuiti
A man who wears many hats – digital marketing expert, mentor, thought leader, and motivational speaker – Levy has extensive knowledge that spans decades. He has spoken at prominent conventions like Hero Conf and SMX, and his insights into the world of PPC marketing and data-driven conversions.
Julie Bacchini
President, Neptune Moon LLC
With extensive experience in digital marketing, Bacchini is a veteran top PPC expert and continues to use her influence to help new clients strategize their ad campaigns to attract the right audiences. She is the president of Neptune Moon LLC, but underneath this title, she has reached out to diverse audiences through podcasts, articles, and public speaking. She has strategized search marketing for her clients and helps them reach the best audience for a competitive advantage.
Mark Irvine
Director of Paid Media, SearchLab
As the leader of SearchLab, Irvine is a visionary with expertise spanning Google Ads, Microsoft, and Facebook for 30,000+ advertisers. He has been an enthusiastic speaker for conventions like MavCon, Search Media Summit, WordStream Live, and countless others; his experience has helped businesses realize their potential for growth with his thought leadership.
Joe Martinez
Co-Founder, Paid Media Pros
Another incredible thought leader on this list, Martinez, regularly contributes to blogs for SEMrush, SMX advanced, HeroConf, and more. He is one of the fastest-rising stars in the PPC industry and is making a mark as a top PPC expert. His posts are incredibly well-researched, and he dives into regular challenges of PPC advertising, addressing them with insightful solutions for his followers.
John Moran
Co-Founder, Solutions 8
The founder of Solutions 8 marketing, Moran, is a Google ads expert, and he has used his experience to boost business for his clients effectively with targeted strategies for growth. His influence is vast, and his videos are a great source of information for aspiring PPC experts and digital marketers. With more than two decades of experience under his belt, we would value his advice when he shares it!
Andrea Cruz Lopez
Senior Director, Client Strategy at Tinuiti
A talented B2B digital marketer, Lopez has leveraged her experience to help her clients through data-driven strategies for growth. Her strategy at Tinuiti is customer-centric, allowing each business to explore its strengths and present them to its audiences in the best way possible with clever outreach strategies. In addition to that, she is an international speaker, sharing her experience at prominent events for PPC management.
Anu Adegbola
Founder, PPC Live UK
Adegbola is A PPC wizard with 12+ years of experience in Paid Search campaigns. She heads London’s only PPC Networking event, PPC Live UK. She is a shining light for businesses that need targeted ads and relevant audience visibility. She develops strategies tailored to each company and shares her regular insights on the #PPCChat podcast.
Robert Brady
Owner, Righteous Marketing
Brady, the savior of SMB advertisers, is an experienced individual who knows how to channel his inner entrepreneurial spirit into PPC advertising across Google, Bing, LinkedIn, and Facebook. He helps companies with a bracket of $10K-$50K/month advertising budget to boost their engagements and conversions effectively through PPC expertise.
Etgar Shpivak
Co-Founder, Logiq
Etgar is a respected name in the PPC community and is known as a top PPC expert. His experience spans decades, which he has consolidated in his book, Marketing in the Digital Era, and his YouTube lectures like Retargeting – Getting rid of Low-Quality Audiences. He has mentored thousands of students and continues to produce content on PPC strategies in the digital era.
Jon Kagan
VP Search, 9Rooftops
A seasoned PPC expert, Kagan has over two decades of experience in digital marketing. He started his journey with SEM and has progressed to various facets of PPC advertising. Kagan is now the Director of Search and Media Strategy at Amsive Marketing, focusing his energy on the financial services industry. With big names like Forbes on his resume, he is the Best PPC expert who knows how to generate value for his clients through search marketing strategies and continues to expand his experience into mobile and social media marketing.
Brett Bodofsky
Senior Paid Media Specialist, Tinuiti
This young and enthusiastic PPC expert has worked in various industries, leveraging his digital marketing prowess to provide prominence to his clients’ businesses. As the president of the Paid Search Association, he has excellent insights into Paid Search, which has made him a household name in the PPC industry. He has been named in podcasts like #PPCChat Round Up and awarded the Silver Google Ads Product Expert award. If there is someone who can help you utilize Paid Search to your advantage, it’s him.
Dennis Moons
Owner, Store Growers
Moons is one of the leading mentors in Google Ads management and an influential figure in PPC campaigns. He provides helpful insights through Store Growers to thousands of people and provides training in e-commerce advertising to grow businesses through targeted marketing strategies. He’s a mentor to aspiring PPC marketers and high achievers, and he has also lent his expertise to Erasmus Scholars. Talk about an all-rounder!
Florian Nottorf
CEO, Adference
A force to be reckoned with in PPC marketing, Florian has a loyal following of 12k+ on LinkedIn, where he regularly shares insights on PPC, which is why he is a top PPC expert on this list. He has expanded AdFerence, his company, to influence thousands of businesses with Amazon advertising insights and PPC solutions.
Ginny Marvin
A top PPC expert who has lent her talents to Google as an Ads Product Liaison, Marvin is a frontrunner in the world of PPC campaigning. She has used her skills to empower businesses with Google ad campaigns tailored to their needs. With over 13 years of experience as a digital marketer, she is a force to be reckoned with and is an excellent asset to any business to which she graces her capabilities.
Mareike Geidies
Head of Customer Success, Adference
Another star from the prolific Adference, Geidies has worked as the head of Customer Success and has leveraged her skills to empower businesses with e-commerce marketing strategies. She has continued to vow the industry with her abilities. She spreads her knowledge generously with her audience on LinkedIn with webinars and video lectures that explore the possibilities of e-commerce marketing and PPC campaigns.
What to Look for in the Best PPC Experts
You need to know the best PPC expert to help you with your PPC efforts and what you want. Your business has a unique presence, and to set it apart from the competitors, you must ensure that you have the right expert working for you. The first thing is to do your research. You can use this list above to explore the experts and their specific powers and identify the suitable person for your success.
Here are the things you need to know:
What is your product? What are its uses, how well does it function, and what benefits does it have for the consumer?
You consumer – Imagine going to a Taylor Swift concert, and Billy Joel comes on the stage – not what you want, right? Make sure that your product connects to the right consumer, so decide who the fans are for your product.
Your budget – As seen in this list, numerous experts excel at generating viable business for companies with modest budgets against those that help larger enterprises thrive. Identify your budget limits and seek a professional who can help you with the resources you have available.
Your expected outcome – before you pour money into a campaign, you need to know the specific target you are trying to achieve with this effort. You need to outline the expected ROI (Return on Investment) you are looking for and the target you want to perform at the end of the campaign, for example, the number of leads you want and how many conversions and followers you require to consider any campaign a success.
Remote Scouts – Your Hub for the Top PPC Expert
If you have the above details figured out, there is no way that you won’t find the best PPC expert out there to help you. However, for many businesses, finding a professional with the skills they need and who fits their budgets is impossible. But there is one place to find what you are looking for – Remote Scouts. Our staffing solutions are designed to seek talent for any business regardless of its scale and investment range. We boast a global talent pool rich with diverse talent including top PPC experts, allowing companies to choose the most competent person for the job.
We are ever ready to connect businesses with top-tier professionals who can effectively add value and generate the required results. If you are searching for a top PPC expert who fits your criteria, look no further than Remote Scouts. Our network of candidates spans far and wide, so we can find someone suited to your needs who also brings a global perspective to your company. Please take advantage of that and connect with us to find the perfect match to revive your PPC marketing from the ground up!