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Valuable Skills of an SEO Expert
- SEO experts deeply understand search engine algorithms and can identify opportunities to leverage lesser-known algorithm factors for a competitive edge.
- They use a data-driven approach to optimize website performance and use predictive analysis to adjust strategies accordingly.
- Their industry-specific knowledge allows them to tailor SEO strategies for more targeted approaches to outshine competitors in driving traffic.
- They harness their industry connections with influencers and other professionals to acquire valuable backlinks and increase authority.
- They preserve your resources through time-sensitive optimization techniques and cost-effective SEO solutions.
- They observe Google guidelines to avoid penalties and rank websites with due diligence of SEO rules for a positive online presence.
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Who Can Hire SEO Experts – Increase Your Search Rankings?
E-commerce Stores
Have you ever seen the top sponsored ads on Google? They almost always sell a product that an e-commerce store promotes. As one of the most competitive industries in the world, e-commerce is ever evolving and saturated. Hire SEO expert to boost your product sales with detailed product descriptions, relevant keywords, A+ content, images and customer reviews. SEO specialists use structured data to help search engines understand product information and create internal linkages to connect related products and categories for better customer experience. Why do you need this? 89% of shoppers use search engines for purchase decisions, and robust SEO strategies get you visibility on search engines.
Local Businesses
While the competition may not be as fierce with local businesses as online stores, they must work harder to attract customers and go beyond word of mouth to get their products out here. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. Hire an SEO specialist to optimize your Google My Business profile with accurate information and regular updates. They can also improve local citations across online directories so customers can quickly discover them. SEO experts incorporate location-specific keywords into website content and create geo-targeted landing pages to attract local audiences.
Real Estate Agencies
Attracting interested property buyers and renters heavily depends on localized marketing, so real estate agencies should hire an SEO specialist to optimize their real estate page with detailed property descriptions, high-quality images, relevant keywords, and virtual tours. They use geo-targeted keywords to focus on specific areas and neighborhoods and leverage structured data to display property information in search results. The real estate market requires constant relevance to selling, and SEO leads have a 14.6 % close rate as opposed to direct mail or print advertising, which is the norm for real estate agencies.
Online Service Providers
The expansive world of online service providers includes businesses like SaaS, consulting, marketing, law practices, and entertainment companies, to name a few. Hire an SEO specialist to grow your online business through SEO strategies like clearly defining your Unique Value Proposition and highlighting specific features and their corresponding benefits. SEO experts can incorporate geo-targeted keywords, creative content marketing, and schema markup to help search engines understand your service offerings. SEO experts can conduct competitor analysis, test, and improve the website’s conversion funnel and user experience to reduce bounce rates and increase qualified leads.
Healthcare Providers
Providing quality care and urgent attention to patients in need requires visibility for healthcare organizations. 71% of people will only take action to book an appointment with a healthcare facility if their website has the information they need. Hire an SEO specialist who can improve patient experience through testimonials and reviews, improve local SEO by optimizing specific locations for better reach, and ensure security for patient data with HTTPS protocols. SEO experts can connect users to relevant healthcare providers in their locations with geo-targeted keywords, Google My Business updates, and sharing informative content on healthcare conditions and treatments. They can incorporate CTA buttons for online consultations to reach patients who require in-house care.
Travel and Hospitality
Have you ever searched for the best-priced hotels and travel plans online? Most of what you see is what an SEO expert does in highlighting travel plans, hotel deals, and tourist locations for your convenience. Travel and hospitality websites should use SEO strategies to optimize their hotel destinations and pricing landing pages. 95% of users from a Google/Bain survey continue visiting travel-related sites after booking, so visibility and reputation management are essential SEO strategies. SEO experts add high-quality images, detailed descriptions, and customer reviews to your website to attract new customers and re-engage returning customers.
Hire SEO Expert Offshore from Remote Scouts
Even the most stable businesses think twice before expanding their marketing teams. Hiring an in-house SEO specialist is either costly or unnecessary for companies requiring one-time optimization, seasonal upgrades, or a local presence. Hire an SEO consultant offshore to avoid onboarding and training costs. Only 25% of companies hire an SEO specialist in-house, while 27% outsource their SEO needs to save costs. Gain the offshore advantage and hire an SEO specialist from Remote Scouts to grow your leads today!
Hire SEO Expert Nearshore
Want to save costs while maintaining more control over your SEO processes? Hire a nearshore SEO expert from our Remote Scouts office in Costa Rica. Enjoy the cultural and geographical similarities with an SEO expert who’s more straightforward to communicate and collaborate with while paying a fraction of the price for an in-house resource. A nearshore SEO expert will have more insights on local SEO so they can curate your SEO strategies to attract local audiences to your business. This option is ideal for startups, small businesses, and individual practitioners to gain local customers without spending a fortune on SEO services.
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