In this occasion the topic to be discussed is the management of social media and how your presence in it is necessary. We will discuss how consistency and having an established brand is helpful and how you can build that trust so that your account relates to that signature or image that you are creating; we will also talk about the importance of creating calendars and setting goals that are achievable and how a paid campaign based on previous studies and tests can help. Why don’t you join us on this journey and take some advice from our blog?
How can brand consistency help your Social Media Presence
Having a consistency in your brand is of utmost importance, since it determines the trust and recognition that the consumer will have about it. This consistency not only has an impact on customers but also helps us to have good positioning in search engines, so let’s explore how you can take your business to the next level, starting with the visual identity
- Use consistent and similar fonts this reinforce the brand identity.
- Maintaining a consistent visual style helps to make the identity stronger and to make it recognizable.
- Having a commercial slogan and motto will help you to make your brand search engine friendly and will provide a lot of consistency.
- Use consistent language and tone, do not change your language and tone constantly, and adapt the brand to the public that you want to reach.
The importance of having a schedule/marketing calendar
Within social media marketing, having a calendar is incredibly useful, since it helps to have control over the achievements accomplished, what is expected to be accomplished and to maintain order and organization in the campaigns that are made in social media. With a calendar it is possible to organize how often posts will be made, what they will be about, help organize the marketing team, identify areas of improvement and keep track of important dates.
To create a marketing calendar, you must:
- Decide a format, calendars can be created based on your necessities and preferences, you can use Excel, Google Sheets, or even a web site that can help with a template.
- Identify your objectives, they must be realistic and reachable.
- Think about campaign ideas, these will help you to have a clear path to meet your objectives and achieve the KPIs you set.
- Determine a schedule if you set specific dates, you will know what you will need to have ready and will guarantee a consistency as well on the time that you post.
The level of organization you gain with a calendar is superior, and you will establish greater order in your networks, you will not need to improvise or must work at the last minute because everything will be planned, giving you enough time to make corrections if necessary and to perform your work effectively.
How can social media advertising and paid campaigns help you to achieve your goals and create a solid online presence
Paid advertising is one of the most used digital marketing methods to position your brand in a good place in search engines. In a world as digitized as the one we live in today; it is necessary to invest in advertising strategies to stay competitive. Using paid campaigns helps you to reach your objectives and your target audience faster than just interactions or organic research and helps you to increase your visibility even more.
Paid campaigns help you to make your company more active and to create a solid online presence. In addition to advertising on social networks, there are other types of advertising, such as advertising on search engines, on other platforms such as YouTube, or even on other websites; all these are methods that help your visibility grow. These last ones are focused on creating ads to maximize your visibility in search engines and you pay not for the specific ad, but for each time someone clicks on the ad and visits your page.
So, in conclusion there are many ways in which your social media can grow, the essential thing is to know what the objectives are and focus on what should be done first, as in everything you must set priorities and start working from there. And if you do not have a specialist in your company to work with Social Media, let us help you with that, Remote Scouts have years of experience recruiting and staffing Digital Marketers that can help you to achieve your goals and have a solid online presence, contact us for further information.
